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Career Exploration

Market Research Analysts and Marketing Specialists

Also called: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist

What They Do

Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

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